Titleist Starts New Season in Control


The 2013 PGA Golf season began with all the Tour’s reigning tournament champions competing on the fairways in Hawaii to start their seasons at the Sony Open with all their new shiny equipment all polished and ready-to-go. However, it was Titleist who emerged as the top choice across every major category, including golf balls, woods, irons, putters and wedges (gee, imagine that!)

While all the talk lately has been about Rory McIlroy joining Tiger Woods at Nike, the brand the current world number one has just left was the favoured choice of many your players beginning the year.

A number of Titleist-sponsored players were also trying out new Titleist equipment for the first time. Current U.S. Open champion Webb Simpson played his first competitive rounds with new equipment, looking to repeat the success from 2012 that saw the American establish himself as a top-10 player, culminating in his maiden major victory.

Alongside the Titleist Pro V1x prototype golf ball, Simpson’s new equipment now also includes the Titleist 913D3 driver, 913Fd Low Spin fairways, 913Hd hybrid, AP2 irons and Vokey Design SM4 sand and lob wedges.

Zach Johnson – already gathering pace in the latest golf odds to be challenging at Augusta in April, was also recently fitted into new Titleist equipment following a visit to the state-of-the art Titleist Performance Institute in California.

There he added the new Titleist 913D2 (9.5°) driver and new 913Fd Low Spin(15.0°) fairway wood as well as the new Pro V1x prototype golf ball that has been well received in the high winds that are often a threat in Hawaii and plenty of other tournaments around the world.

While Titleist may have dominated the opening tournament of the season, it does look as though it could be Nike who gains more attention this year, if you believe the betting news backing McIlroy and Woods to be the game’s two main forces in 2013. Who news, we’ll have to see!