Today, we are doing a “Quick Nine” with the CEO of Q.E.D. Style, Mike McRae. Q.E.D. has, in my opinion, some of the newest, coolest golf apparel on the market today. Let’s have a little chat, shall we?
1. (Doug) Mike, tell me a bit about yourself, where you are located, etc.
(Mike) I am 26 years old and was born and raised in Salt Lake. I played college golf at St. Mary’s College of CA (Go Gaels!!) and graduated in 2008. After graduating, I immediately turned pro and pursued a career in golf. After traveling to all parts of the world, I found myself coming back home. I love the mountains and the outdoors. Utah doesn’t get enough credit…it’s one of the most beautiful places on earth.
2. (Doug) What was the “pain” you saw that caused you to pursue the idea for Q.E.D. apparel?
(Mike) I think golf apparel can improve in two ways:
1. The price. I have no problem paying a premium on clothes, but I don’t see much value in most golf apparel. I have yet to met one person who isn’t impressed with our prices. We will be offering some higher priced items this fall, but I still think people will find a great value in all Q.E.D. apparel.
2. I am tired of the conventional golfer look. I like clothing that I can wear in places other than just the golf course. A couple of years ago, I went to the PGA show in Orlando to better learn the business. I was amazed at how many brands offer essentially the same shirt. I think Travis Mathew has done a great job identifying this and creating a new look. I want Q.E.D. to be a brand that stretches well beyond golf. I like our reputation as being edgy or “against the grain”. I want us to be the brand who consistently pushes the limits.
3. (Doug) What makes Q.E.D. apparel distinctive?
(Mike) One, all Q.E.D. items fit well in multiple environments. All of our tops will perform well on the course as well as out on the town. I am really excited about our two trousers coming out later this fall. I have worn them mountain biking, running, fishing, hiking, golfing, out to dinner, to meetings, etc. The list goes on…these pants are awesome.
Two, the details in each piece. Every square inch has been well thought out and designed for a purpose. This is especially true with the new line coming out this fall. I have some friends who will point out certain details weeks after wearing the item for the first time. I think people will really enjoy what we have coming.
4. (Doug) You have a fairly new company (founded in 2011) What has the reception of Q.E.D. been so far?
(Mike) I think Q.E.D. is off to a great start. I constantly fight the masses wanting us to be more “normal”. A lot of retailers are timid to bring us into their shops, and I totally respect their opinion. They know their customers better than I do. But, we have been selling extremely well in golf shops who have taken us in. I like to let the clothes do the talking!
5. (Doug) What I love most about Q.E.D. is in all the details. Are you the designer or do you work with one?
(Mike) I am really excited to show you the new stuff. My dad is a commercial photographer and has preached the importance of details since I was a little kid. I design all the apparel. Each detail comes from my experience as a golfer and active guy.
I have dreamt about our new line for a long time but haven’t had the resources to see them through. People don’t realize how many intricacies go into a single shirt or sweater or pant. You need help if you want to see all details take form. I am forever grateful for a lady we brought in earlier this year. She opened new doors for us and is the reason for our new line.
6. (Doug) On your site you sell hats, polos and t-shirts. Any plan to role out other apparel?
(Mike) Our 2012 collection will introduce trousers, shorts, sweaters, a woven button down and three new polos. Again, I’ll let the clothes speak for themselves. I have no doubt people will enjoy the new gear.
7. (Doug) I understand up to 20 golf professionals are wearing Q.E.D. Care to share any names/tours?
(Mike) I have a great group of guys moving up in the ranks wearing Q.E.D. I have made a lot of friends from golf since the junior days. A lot of these guys are names people might not recognize, but they’re all spread throughout the Asian, Canadian and Web.com tours.
The road to the tour is an incredible journey. I would love to have Q.E.D. represent mini tour players around the world…these guys see golf in its most raw form. You need to have a lot of grit and belief to make the tour. These are qualities that I want Q.E.D. resemble and promote.
Some of our troops:
Chadd Cocco, Nick Killpack, Clay Ogden, Tony Finau, Zen and Zahkai Brown, Kurt Watkins, Pete Stone
8. (Doug) I understand you are coming out with a women’s line in the future. Can you tell us a bit about that?
(Mike) Yeah, I am really excited to start working on our first ladies line. We are in the design stages right now. I hear a lot of ladies complain about their golf clothes.
I would like the Q.E.D. ladies line to be a completely new look to the market. Again, we are going to push the limits and be refreshing. I can say that this will be a line designed by active ladies…not myself!!
9. (Doug) What’s next for for Q.E.D.?
(Mike) Again, we are excited to welcome the new line this fall. Long term, I would like us to stay true to who we are as a brand. When people think Q.E.D., I would like them to think of us as creative and refreshing. As we’ve said in some of our media, we’re a style company with a golf problem.
Check out our previous post on Q.E.D. here: Q.E.D – Stylish, New Golf Apparel
(Doug) I see it’s recommended to have the shirts (at least the latest ones you sent) be dry cleaned. Is that just recommended or is it essential?
(Mike) I have never dry cleaned a Q.E.D. shirt. The sticker is only a recommendation by our manufacturer for customers who want a starched collar. As you may have noticed, our collars on the “Francis Polos” are structured. I can’t stand those flimsy, conventional golf shirt collars!!!! The collars stay structured through the wash. Again, dry cleaning is “recommended” if you would like a starched collar feel.
Check them out at: Q.E.D. Style