Personalizing your golf clubs is becoming more prevalent nowadays and I’m for anything that gives this often staid game more fun, style and pizazz.
You probably notice this most prevalently when you see Bubba Watson swishing that unmistakably glow-in-the-dark pink driver on the PGA Tour. It somehow just fits perfectly with Bubba. I mean, I just can’t see Tiger swinging that club, can you?
There is already so much cool golf apparel out there that the clubs are slightly lagging behind. We just found a cool one with Q.E.D. Style. Amazing new apparel company. It’s nice to see their slightly brash, hip look come on the scene.
As for women’s fashion, it’s exploding. A great way to keep up with these women fashionista’s is to follow Patricia Hannigan’s blog, Golf Girl Diary. I love that blog. She is always on the cutting edge of anything new, cool and hip.
Of course, FootJoy now allows you to personalize their shoes. Take a look at their site at : MyJOYS. They list over “712,599 possible combinations” – Wow, that’s when you know can personalize these to your own unique personality.
It’s even fun to look at the amazing fashion and apparel that Snead or Hogan wore. They were always meticulously dressed – from cap to shirt to trousers to shoes – they, were indeed, men of style.
Even in the 70’s when Johnny Miller and Nicklaus wore those cool cardigan sweaters and the plaid pants and white belts that you see so often today. Speaking of cardigan sweaters, you HAVE to check out the amazing ones at sub70usa. I just got one recently and LOVE it. You’ll be “coolness personified” if you get one of these.
That’s the cool thing about personalization in golf today. You can create almost any look you want. That’s pretty exciting – to be able to create a kind of look or brand. Of course, you have to step out and risk your “personality” (whatever the heck that is) but it’s all in the name of fun and creativity.
If you think about it your personality is not in your DNA. It’s just something you created to help you or protect you or whatever. You made it up. So why not make up (create) a new one that betters serves you and what you’re up to in life. As I mentioned above, it all in the name of creativity and fun.
Back to this issue of personalization of your golf clubs. Until recently, there wasn’t that much going on. Some “sorta cool” color schemes and pin-striping on clubs but really not that much. I expect to see a lot more in the next few years allowing one t orally create a club (or clubs) to whatever “skin” they so choose.
This is completely separate from the functionality of the club. Much the the underlying structure of a website and the CSS “skin” or look and feel that you can change on a dime.
A few folks out there are doing some interesting thing like Shaft-Skinz where you can “wrap your golf club shafts with these amazingly cool wraps or “skins. And Lamkin Grips, which came out with one of the coolest color palettes for golf grips I have ever seen with their innovative 3GEN Golf Grips.
I love these kind of companies because they are being truly innovative and are creating choices. Products that we, the consumer, can have the freedom to choose and that’s really what it’s about – having the freedom to create whatever look you want to.
The trick, of course, is having the opportunity (that these innovative companies make possible) to create whatever you choose to. And when and if that brand (or personality) isn’t working or isn’t as fun as it used to be, just create a newer, funner one. (that is proper English, right *smile*)