Ode to Augusta (Masters Theme Song)

Even casual Masters viewers have heard the CBS theme music countless times, but may not have known that there are words that go with the soft tinkling piano melody to "Augusta." Dave Loggins, wrote the song around 1980, with lyrics and help from photographer Frank Christian. They then took it to … [Read more...]

Spice up your Mastercard!

Payment Data Systems, Inc., recently announced an agreement with Natalie Gulbis for a Natalie Gulbis Gift MasterCard.This athlete marketing, of course, is nothing new but a facinating science nevertheless. Natalie is now one of the top five of Advertising Age's most marketable young athletes. I … [Read more...]

New AceMagnetics Products!

I wanted to share a few of the new products AceMagnetics has available.First, if you are not familiar with the VERY popular Rally Band™ I would check these out. They are very cool looking, have a ton of benefits and are great gifts for friends, work associates and as tournament giveaways - oh, and … [Read more...]

Golf in the Desert – Take 2

I've just finished playing two more beautiful desert courses - Silver Rock and Desert Willow. Silver Rock will be the site of next year's Bob Hope. It's a brand new course, built in the middle of desert rock and sand next to the base of the mountains. Within a couple of years the place will be … [Read more...]

Golf In The California Desert

Thanks to friends, my wife and I are spending a couple of weeks golfing in the southern California desert. First let me say that this area, from Desert Hot Springs and Palm Springs to the Palm Desert and Indio is packed with golf courses. This may be the highest concentration of golf courses … [Read more...]